Mobile phone dating market

16-Dec-2016 05:10

As the industry continues its impressive growth, we need to see consolidation in the market.Online dating has been around for more than 20 years - meeting a partner online is not a new concept.However, having thousands of dating platforms lacking scale or with similar propositions isn’t logical, nor is it healthy.

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Already claiming around 30 million current members, Zoosk’s popularity has literally exploded in the last few years.With advances in cell phone technology and wireless networks, users can browse truncated profiles, view photos of possible dates and exchange cheesy lines via text messaging.The technology has advanced to the point where a person can turn a cell phone into a sort of homing device to find a date just a short distance away.Alienation over the years has meant specialist agencies, platforms and even bidding systems have developed separately to other sectors.The result is a highly technical and optimised industry focused on one simple target: growing user bases.

Already claiming around 30 million current members, Zoosk’s popularity has literally exploded in the last few years.With advances in cell phone technology and wireless networks, users can browse truncated profiles, view photos of possible dates and exchange cheesy lines via text messaging.The technology has advanced to the point where a person can turn a cell phone into a sort of homing device to find a date just a short distance away.Alienation over the years has meant specialist agencies, platforms and even bidding systems have developed separately to other sectors.The result is a highly technical and optimised industry focused on one simple target: growing user bases.Technology is a source of support and communication as well as tension, and couples say it has both good and bad impacts on their relationships.